The Psychology of Email Marketing
It’s important that you understand how cognitive biases, emotional triggers, and social proof shape subscribers’ decisions so you can craft […]
Long-Form Content vs Short-Form Content
With an understanding of the trade-offs between depth and brevity, you can choose formats that meet your goals and audience
How to Create a Social Media Marketing Plan
This guide empowers you to build a focused social media marketing plan that aligns your goals, audience insights, content pillars,
Newsjacking in Content Marketing
Many marketers find newsjacking an effective way to amplify visibility and you can harness timely stories to position your brand
Best Practices for Abandoned Cart Emails
It’s important that your abandoned cart emails combine timely reminders, clear CTAs, and personalization to recover lost sales. You should
Behavioral Targeting in Omni-Channel
Behavioral targeting in omni-channel environments helps you unify customer signals across devices and touchpoints to deliver timely, personalized experiences. By
Google Ads for Upselling Products
Upselling through Google Ads lets you promote higher-margin or complementary items to customers already inclined to buy, using smart bidding,
AI in Twitter Ads
There’s a powerful shift in Twitter advertising: AI lets you refine targeting, personalize creative, automate bidding, and analyze performance so
User-Generated Content in Marketing
There’s a major shift in marketing toward content created by real customers, and you can harness user-generated content to amplify
AI Landing Page Optimization
Optimization using AI lets you pinpoint high-impact elements, personalize your messaging at scale, and systematically increase conversions through continuous, data-driven