How to Design Email Funnels That Convert
Design your email funnels to guide subscribers from awareness to action with clear goals, segmented messaging, and measurable KPIs; use […]
The Role of Psychology in Subject Lines
You can shape recipients’ behavior by applying proven psychological principles to your subject lines, using curiosity, urgency, social proof, and
The Role of Metrics in Email Campaigns
There’s a clear way metrics guide your email campaigns, helping you prioritize opens, clicks, deliverability, and conversion to refine content,
How to Create Loyalty Program Emails
Most successful loyalty emails deliver personalized value and clear next steps to keep members engaged, and you can design them
How to Use Segmentation for Customer Retention
Most companies retain more customers when you use data-driven segmentation to tailor offers, messaging and support; this post shows how
Best Practices for Cold Email Outreach
Outreach succeeds when you prioritize relevance, personalization, and concise, value-first messaging; you should research prospects, use clear subject lines, respect
How to Write Follow-Up Emails That Get Responses
There’s a methodical way to write follow-up emails that compel action: you craft concise subject lines, remind recipients of value,
How to Use Urgency in Subject Lines
Many marketers like you worry about overdoing urgency, but you can apply tested techniques to increase opens without sounding pushy;
Email Marketing for Restaurants
Just as you compete for diners’ attention, a targeted email program empowers you to increase repeat visits, promote specials, and
How to Set Up Automated Birthday Emails
Just set up automated birthday emails to delight contacts and drive conversions by choosing triggers, segmenting your list, writing personalized