The Role of Personalization Tokens in Emails
Most email programs let you deploy personalization tokens so you can automatically insert names, preferences, and behavioral data into messages […]
How to Warm Up a New Email Domain
Email deliverability depends on building a positive sender reputation, so you should warm up your new domain methodically before sending
Design Thinking in Omni-Channel Marketing
You apply design thinking to omni-channel marketing to empathize with customers, define their needs, and prototype cohesive experiences across channels;
Design Thinking in Omni-Channel Marketing
You apply design thinking to omni-channel marketing to empathize with customers, define their needs, and prototype cohesive experiences across channels;
How to Run a Successful Twitter Ad Campaign
Just define clear objectives, nail your audience targeting, craft compelling creatives, and test relentlessly so you can scale what works;
Pinterest Marketing for E-commerce Growth
Pinterest amplifies your product discovery by connecting visual search and intent-driven browsing to measurable sales; you should optimize Pins, rich
Content Marketing and Native Advertising
Marketing strategies blend storytelling and placement, and you need to understand how content marketing builds trust while native ads amplify
Google Ads for Influencer Campaigns
Just as an influencer, you can amplify reach and measure ROI by aligning paid search and display tactics with creator
CX and UX in Omni-Channel Marketing
There’s a strategic interplay between customer experience (CX) and user experience (UX) in omni-channel marketing that determines how consistently your
Best Practices for B2B Email Campaigns
Email campaigns require strategic segmentation, concise subject lines, and consistent testing so you improve deliverability and engagement; personalize content, maintain